Media Culture

1st post :  Choice of essay For my first post, I have pick two question to explore  2nd post: Further thoughts I did some general research, and explore more on the two topic before I pick my final question. 3rd post: Final decision  I have decide the question that I am going to research on.   Which I talk about some of the point and research. How busniess user use Facebook to market their product, and how student user use Facebook for their assignments and work. 4th post: Why Facebook Before I look into the topic, I try to do research on Facebook. Because of the media platform I am choosing is Facebook, so I talk about why does so many people in the world used Facebook. 5th post: Social media Social media is one of the important keyword in the topic. So I did research on what is social media.  6th post: Feature of Facebook  On the specific social group that I pick is business user. So I share a ...

Given many example of the feature of Facebook, how did business can promote and how did they use advertisement. But how did they become so successful on Facebook, given an example of Coca-cola fan page. Before talking about it, lets look at its history.  The statistics of coca-cola in Facebook    Number of fans :  100 798 079 Fan growth in months : 364979  Fan groeth by days : 34058   Provided by  socialbakers   Coca-cola on Facebook Coca-Cola has tried many different marketing campaigns such as its polar bear and Santa Claus holiday commercials, endorsements from celebrities such as Elvis Presley, Elton John and Bill Cosby, gold colored cans for the 2010 Olympic Games and the more recent anti-obesity campaign.  Although effective, most of these commercials and promotions only showed how popular or ‘in-tune’ with the times the company was; in order to a be a social media success Coca-Cola had to take a different...

Facebook is often use by student, they do create a group page just for their class. Some of theme create it find old classmate and gathering up together again. But some are to create to communicate with their classmate and lectures, helping them on their works.  According to one of the research,Facebook is a tool that is widely used by college students as a social communication  platform. Some of these users are repurposing Facebook as a tool for classroom organizing and supporting collaborations that are instructor-sanctioned—as well as those that are not. Taken from Facebook (Groups) Facebook as a education tool, it is not only use for creating a group to just communicate. It is also a way which student can discuss their homework. Why using Facebook? Because is easy and there is no need to waste there time to ask it face-to-face.  One of the study, is that students viewed Facebook as a valuable learning resource that enhanced the learning experience...

How do they advertise their product? For example some advertisement on the side of Facebook news feed page and the game you play on Facebook there is always on small box on the side or bottom that always come out.  There is always some ads coming from the sidebar of your Facebook page, and it is showing cloths, foods and other stuff to make you purchase. It is part of a marketing strategy. Facebook advertising offers users or consumers the opportunity to interact actively with the adverts on their page allowing them to “like” and “share” and also view who else or which friends liked or shared the same adverts. According to some research, social media such as Facebook act as a check on the credibility of brands.       Facebook creates wide platforms for viral online recommendation. This encourages advertisers whose organizations are willing to spend a reasonable portion of their budgets on analysing procedures to determine potential customers and targe...

Why Facebook marking is more effective?  Why use Facebook as their tool to promote? Why not the others media platform? I try to look into why most brands and company is using Facebook to promote.  So we can see it by comparing to other social media platform. For example Facebook vs others: By the Numbers Facebook Statistics 1.18 billion daily active users on average for September 2016 1.09 billion mobile daily active users on average for September 2016 1.79 billion monthly active users as of September 30, 2016 1.66 billion mobile monthly active users as of September 30, 2016 Data by Facebook.com Twitter Statistics  313 million monthly users 82% of active users on mobile 79% of users outside the U.S Data by Twitter.com Instagram Statistics Instagram has over 500 million active monthly users. Instagram users have shared over 40 billion photos to date and share an average of 95 million photos and videos per day. 80% of Instagram users come from ou...

Something I think might be useful? Why is Facebook use as a marketing tool how it is used, is explain in the video. It tells how many feature and goods of Facebook is use for marketing. This can be a part of explaining how the business uses Facebook, about how they do it. Why is Facebook use as a marketing tool? What I mention about the previous post, the feature of looking into the users age and personal information. With the new feature of Facebook, we are able to do a lot of think even checking on your costumer information. It is not only for us to communicate anymore but a lot more then that. So what did they gain? Likes? Fame? Or is it something else?

The topic that I have pick is question 4 "Compare and contrast how two different communities or social groups use a specific social media platform. Which of the two groups has more to gain and why?"  So what is a social media ? It is a web-based and mobile technologies on smartphones and tablet computers that enable us to create and share content like pictures, information, video, audio. It is a social network connecting user's profile with individuals and/or groups.It allow us to communicate between work, assignment, event and so on. Every user might pick a different type of social media platform due to what they need. Below show a list of different types of social media platforms. Social networking sites– Facebook, Google Plus, CafeMom, Gather, Fitsugar Micro-blogging sites– Twitter, Tumblr, Posterous Publishing tools– WordPress, Blogger, Squarespace Collaboration tools– Wikipedia, WikiTravel, WikiBooks Rating/Review sites– Amazon ratings, Angie’s List Photo ...

Before entering into the topic I need to know why do so many people use Facebook? Why Facebook? According to the research Facebook give us  the use motivations: companionship, professional advancement, social interaction, meeting new people, habitual passing of time, relaxing entertainment, expressive information sharing, escapism, cool and new trend. But to say it is actually either bonding or bridging, depending on their motivations.  According to the interview: 1. Social interaction: The simple need of people to “keep up with what is going on”.  2. Information seeking: This involves information on news events and also the ability to educate oneself about a topic.  3. Pass time: This encompasses the new phenomena with mobile devices to pass time where time did not need to be passed, such as standing in line for coffee.  4. Entertainment: Many broadcasters take advantage of multiple screens that are now before consumers, i.e. the TV screen and the sc...

I decided to pick question 4, on how two social grounds use a specific social media platform. Which is how a business marketing user uses Facebook and student user uses Facebook. How do business uses Facebook? Facebook is a social utility which we can connect to friends, family, work or study. We can share or upload videos, pictures, and thoughts to learn more about the person. In the year of 2004 Facebook made up six primary components: personal profiles, status updates, networks (geographic regions, schools, companies), groups, applications and fan pages. With this new feature "Fan page", is has been used to create a page for business. Which we as the users can visit the page and naturally become a fan of the page. When the users' friends visit their personal profile page sees they’ve become a fan of another organization that interests them, they would like to become part a fan themselves. Creating more and more users to become part of a fan. Facebook fan page have...