Facebook marketing vs other social media marketing

Why Facebook marking is more effective? Why use Facebook as their tool to promote? Why not the others media platform? I try to look into why most brands and company is using Facebook to promote. So we can see it by comparing to other social media platform.

For example Facebook vs others: By the Numbers

Facebook Statistics

• 1.18 billion daily active users on average for September 2016
• 1.09 billion mobile daily active users on average for September 2016
• 1.79 billion monthly active users as of September 30, 2016
• 1.66 billion mobile monthly active users as of September 30, 2016

Data by Facebook.com

Twitter Statistics 
313 million monthly users
82% of active users on mobile
79% of users outside the U.S
Data by Twitter.com

Instagram Statistics

• Instagram has over 500 million active monthly users.
• Instagram users have shared over 40 billion photos to date and share an average of 95 million photos and videos per day.
• 80% of Instagram users come from outside of the U.S
• Instagram users “like” 4.2 billion posts per day
• Data provided by Sydney Parker

What Twitter and Instagram lacks in overall users compared to Facebook, it makes up for in other areas that are very important for businesses.

Facebook vs. Others: Audience

Age

Facebook data shows that the 18–24 age range is the biggest demographic using the site.

• 87% of adults 18–29 use Facebook.
• 73% of adults 30–49 use Facebook.
• 63% of adults 50–64 use Facebook.
• 56% of adults 65+ use Facebook.

Gender

Facebook has more female users – with 77% of adult females on the site and 66% adult males.

Education

• 74% of adults who went to college use Facebook.
• 71% of adults with some college experience use Facebook.
• 70% of adults who graduated high school or less use Facebook.

Income

• 77% of adults who make less than $30,000 use Facebook.
• 74% of adults who make between $50,000-$74,999 use Facebook.
• 72% of adults who make over $75,000 use Facebook.

Age

• 37% of adults 18–29 use Twitter.
• 25% of adults 30–49 use Twitter.
• 12% of adults 50–64 use Twitter.
• 10% of adults 65+ use Twitter.

Gender

• 24% of adult men use Twitter.
• 21% of adult women use Twitter

Education

• 30% have graduated college.
• 24% have some college experience.
• 16% are high school grads or less.

Income

• 27% of adults who make over $75,000
• 27% of adults who make $50,000–$74,999
• 21% of adults who make $30,000–$49,999
• 20% of adults who make less than $30,000 

Age

• 53% of 18–29 year olds use Instagram.
• 25% of 30–49 year olds use Instagram.
• 11% of 50–64 year olds use Instagram.
• 6% of people 65+ use Instagram.

Gender

• 29% of online females use Instagram.
• 22% of online males use Instagram.

Education

• 31% of Instagram users have some college experience.
• 24% of Instagram users are college graduates.
• 23% of Instagram users are high school grads or less.

Income

• 28% of adults making less than $30,000
• 26% of adults making over $75,000
• 26% of adults making $50,000–$74,999
• 23% of adults making $30,000–$49,999

Functionality

Facebook has apps, games and community pages that all push users to connect and interact. Alternately Twitter is where users go when they want real-time content. If a company is hosting or attending an event, Twitter is where people go to follow along with the action while it’s happening. As soon as people consume one Tweet, they quickly go back to their feed to see what else is happening. 

When users are on Facebook, their purpose is to see what their friends are up to. They’re not necessarily looking for company news or valuable content. But Twitter is one of the primary tools people use to discover content whether it’s from people they know or not, which is ideal for social media marketers. Twitter makes it easier to connect with people and brands you don’t know. Connecting with influencers is one of the best ways to use Twitter, and also something that’s not as simple to do through Facebook.

Instagram is about capturing moments. People don’t open Instagram to find out the company’s business hours or to see if their friends have been to your store. They use Instagram to engage. There’s no other purpose for the app. That’s what makes it so effective for building your brand and gaining popularity. It naturally lends itself to getting content spread.

When you launch the Instagram app, you’re immediately hit with content. It’s much less cluttered than Facebook because it’s strictly focused on content. And when you open up an image, you can either like it or comment.

With Instagram:

• It limits the ways you can engage with a post
• Users are only looking at images or short video clips
• Your Instagram activity is more private than Facebook.

Bibliography
Jackson.D (2015) Instagram vs Facebook: Which Is Best for Your Brand [online] Available at: http://sproutsocial.com/insights/instagram-vs-facebook/  [Accessed on 16 December 2016]

Jackson.D (2015) Facebook vs. Twitter: Which Is Best for Your Brand [online] Available at: http://sproutsocial.com/insights/facebook-vs-twitter/  [Accessed on 16 December 2016]


Rodriguez.H.A (2016) Our Guide To Social Content Marketing in 2016 [Image] Available at:http://www.milkdigitalstrategy.com.au/blog/what-content-goes-where-guide-to-social-content-marketing/  [Accessed on 16 December 2016]

Kim.D.H ,Spiller.L, Hettche.M , (2015)," Analyzing media types and content orientations in Facebook for global brands ", Journal of Research in Interactive Marketing, Vol. 9 Iss 1 pp. 4 - 30  [online] Available at: http://www.emeraldinsight.com.ezproxy.herts.ac.uk/doi/pdfplus/10.1108/JRIM-05-2014-0023  [Accessed on 16 December 2016]

Parsons, Amy (2013)," Using social media to reach consumers: A content analysis of official facebook pages" ,Academy of Marketing Studies journal, Volume: 17 Issue: 2 Page: 27-36.  [online] Available at:http://ud7ed2gm9k.search.serialssolutions.com/?ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Using+social+media+to+reach+consumers%3A+A+content+analysis+of+official+facebook+pages&rft.jtitle=Academy+of+Marketing+Studies+Journal&rft.au=Parsons%2C+Amy&rft.date=2013&rft.issn=1095-6298&rft.eissn=1528-2678&rft.volume=17&rft.issue=2&rft.spage=27&rft.epage=36&rft.externalDBID=n%2Fa&rft.externalDocID=370576174&paramdict=en-UK [Accessed on 16 December 2016]