Facebook advertising

How do they advertise their product? For example some advertisement on the side of Facebook news feed page and the game you play on Facebook there is always on small box on the side or bottom that always come out. 

There is always some ads coming from the sidebar of your Facebook page, and it is showing cloths, foods and other stuff to make you purchase. It is part of a marketing strategy. Facebook advertising offers users or consumers the opportunity to interact actively with the adverts on their page allowing them to “like” and “share” and also view who else or which friends liked or shared the same adverts. According to some research, social media such as Facebook act as a check on the credibility of brands.   

Facebook creates wide platforms for viral online recommendation. This encourages advertisers whose organizations are willing to spend a reasonable portion of their budgets on analysing procedures to determine potential customers and target them with advertisements on Facebook However, they are shifting advertising from push advertising to trust-based advertising, in which advertisers engage their consumers with their brands and stimulate word of mouth (WOM) promotion . Advertisers develop WOM through Facebook, which positions Facebook advertising as an effective means of enhancing the brand image of various goods and services 

Taken from my Facebook

There is games and Fan page and ads which showing. It makes you want to click in and take a look, if there is ads which you really want you will try to click in or like the page.

Bibliography

Dehghania.M, Tumerb.M (2015)" A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers" [Online] Available at : http://www.sciencedirect.com/science/article/pii/S0747563215002411 [Assessed on 17 December 2016 ] 

DEANknows (2015) "How To Create Your Own Facebook Ad" [Image]  Available at :http://deanknows.com/social-media/how-to-create-your-own-facebook-ad/  [Assessed on 17 December 2016 ]